Mullen did a great job with these ads for the Sharks and Rays exhibit at the New England Aquarium from the viral video of a shark chasing a duck boat on the Charles (and its corresponding ad) to using local landmarks like the Make Way for Ducklings statute, Weeks Footbridge and the Hatch Shell the campaign is both fun to look at and on message.
A list that includes natural environments and a person as well as man-made creations didn't appeal to purists but it's an interesting idea that didn't get enough attention.
Here's the list again:
The Great Salt Marsh
Jordan Hall
MIT
The Big Dig
Mary Oliver
The Massachusetts Constitution
The Citgo Sign
(Image: Citgo)
This video by Mayor Joe Curtatone uses the conceit of a jog around Somerville to frame his introduction to the virtues of the city.
"In the video, the mayor, an avid runner who plans to run his second Boston marathon Monday, takes viewers on a jogging tour of Somerville, explaining the city’s history, diverse population, vibrant arts and entertainment scene, and sustainable, smart-growth plans for the future."
Some of the production values like the transitions are a little hokey and distracting but give credit to the mayor for uploading the video to YouTube. That said they should allow embedding so that sharing of the video would be encouraged.
After 112 years without advertising, the start and finish of the Boston Marathon will now feature ads from John Hancock and Adidas to help increase prizes to continue attracting top runners.
"The changes in sponsorship ads highlight distance running's growing dependence on sponsors to provide lucrative prize money to attract leading athletes and raise its profile, said Guy Morse, executive director of the Boston Athletic Association, the race's organizer.
They also demonstrate the need for support to meet operating expenses and make donations to the eight cities and towns that provide public safety and other services to runners passing along the marathon's 26.2-mile route, Morse said."
Mass Travel & Tourism's new ad campaign features 90 ads of different places of interest from Naumkeag to Newbury Street as a way to showcase the variety of Massachusetts attractions.
Ad Rants likes the 90 ads ideas but thinks something's missing:
"You know what would really have spiced this whole thing up? A Mooninite or two, Where's Waldo?-style."
Travel & Tourism should also allow embedding so the spots will get more viewings.
