"Hooters of Haircutting" to Add to the Beauty of Route 9 in Framingham
"Knockouts - a boxing-themed spa and salon for men - offers haircuts,
hair coloring and lightener, manicures, pedicures, hair waxing and
massages.
Dishing out such pampering? Females in short shorts and form-fitting
tops - referred to under copyrighted nomenclature by the company's
brass as “Knockouts Girls.''"
Knockouts has encourage some funny commentary with its mix of fussy pampering and determinedly macho imagery (girls! boxing! girls!)
"Now, I don't have a problem with guys getting manicures and massages. And why shouldn't they enjoy their salon experience? But does it strike anyone as a bit weird that to justify signing up for something as supposedly feminine as a manicure, some guys feel the need to go to a place where they can check out their stylist's ass? It seems a little defensive -- "Yeah, sure, I got my chest waxed -- but you should have seen my manicurist's tits!" (Or, to put it another way, "Just because I treated myself to a minifacial does not mean I'm gay.") "

